This session takes the fundamentals of marketing and applies them to a modern British school setting. It challenges schools’ current approach to marketing and equips staff to use websites, social media and more traditional media to tackle the problem of falling rolls. Participants will be encouraged to think differently about the ways that schools engage and will be given the tools to identify prospective parents, how to reach them and how to ensure that classrooms are as full as possible every September.
Cost: £195pp – includes parking, refreshments and lunch.